Strategic Brand Management (Record no. 16167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220613s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author Name | Keller,K.L.&Others |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition | 3rd,(2013) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | New Delhi: Pearson Education |
| 300 ## - PHYSICAL DESCRIPTION | |
| Page No | 695 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|
| School of Management Studies | School of Management Studies | MS0001081 | Management | |||||
| School of Management Studies | School of Management Studies | MS0001082 | Management | |||||
| School of Management Studies | School of Management Studies | MS0001083 | Management | |||||
| School of Management Studies | School of Management Studies | MS0001084 | Management |