Integrated Markting Communication (Record no. 16424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00361nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220613s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number+Amount | 9789332536845 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author Name | Malaval,P.&Others |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Markting Communication |
| 250 ## - EDITION STATEMENT | |
| Edition | 4th,(2015) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | New Delhi: Pearson Education |
| 300 ## - PHYSICAL DESCRIPTION | |
| Page No | 480 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Total Checkouts | Barcode | Date last seen | Date checked out | Koha item type | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Studies | School of Management Studies | 1 | MS0003129 | 22/04/2025 | 22/04/2025 | Management | |||||
| School of Management Studies | School of Management Studies | MS0003130 | 28/12/2024 | GB | 28/12/2024 | ||||||
| School of Management Studies | School of Management Studies | MS0003131 | GB | ||||||||
| School of Management Studies | School of Management Studies | 1 | MS0003132 | 27/08/2025 | 27/08/2025 | GB | |||||
| School of Management Studies | School of Management Studies | MS0003133 | GB |