Journal of consumer research.

Material type:

Continuing resourcePublisher: Oxford : Oxford University Press, 1974-Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISSN:

1537-5277

Subject(s):

Additional physical formats: Print version :: No titleDDC classification:

658.834205 23

LOC classification:

HF5415.32

Online resources:

Oxford journals

Summary: Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).

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Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).

Description based on online resource; title from home page (viewed on October 3, 2016).

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