TY  - GEN
AU  -  Dabral,Archi
AU  - Saxena,Uendra
TI  - Dissertation Project Report on Study of Effectiveness of Digital Marketing on Integrated Marketing Communication
PY  - 2021///
CY  - Swami Rama Himalayan University, Dehradun 
PB  - Himalayan School of Management Studies 
KW  - Finance
N2  -  Includes Summary, Annexure
ER  -