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Rural Marketing by Pradeep Kashyap. Edition: 3rd 2016Material type:  Text Publication details: Pearson Availability: Items available for loan: SRHU Library System (2).
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Introduction to rural Marketing by Chetan Bajaj. Edition: 1st/2017Material type: Text Publication details: New Age International Publishers Availability: Items available for loan: SRHU Library System (2).
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Rural marketing in India Text & Cases by Debarum Chakraborty. Edition: 2019Material type: Text Publication details: Atlantic Availability: Items available for loan: SRHU Library System (2).
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Marketing Management by Saxena,R. Edition: 4thMaterial type: Text Publication details: New Delhi: TMH Availability: Items available for loan: HSMS Library (5).
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Marketing Management by Ramaswamy,Namakumari. Edition: 4thMaterial type: Text Publication details: New Delhi: Macmillan Publication Availability: Items available for loan: HSMS Library (3).
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Marketing Management by Kumar,A. Edition: 2ndMaterial type: Text Publication details: New Delhi: Vikas Publishing House Availability: Items available for loan: HSMS Library (5).
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Marketing Management by Kotler,P.&Others. Edition: 14th,(2013)Material type: Text Publication details: New Delhi: Pearson Education Availability: Items available for loan: HSMS Library (5).
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Marketing Research by Malhotra,N.K. Edition: 6thMaterial type: Text Publication details: New Delhi: Pearson Education Availability: Items available for loan: HSMS Library (5).
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Marketing Research by Nargundkar,R. Edition: 3rdMaterial type: Text Publication details: New Delhi: TMH Availability: Items available for loan: HSMS Library (5).
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Principles of Marketing by Kotler,P.&Others. Edition: 13thMaterial type: Text Publication details: New Delhi: Pearson Education Availability: Items available for loan: HSMS Library (5).
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Consumer Behavior by Schiffman,L.G.&Others. Edition: 10thMaterial type: Text Publication details: New Delhi: Pearson Education Availability: Items available for loan: HSMS Library (5).
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Consumer Behaviour by Kapoor,R. Material type: Text Publication details: New Delhi: TMH Availability: Items available for loan: HSMS Library (7).
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Consumer Behaviour by East,R.&Others. Material type: Text Publication details: New Delhi: Sage Publication Availability: Items available for loan: HSMS Library (1).
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Essentials of Marketing Research by Zikmund,W.G.&Others. Edition: 3rdMaterial type: Text Publication details: Delhi: Cengage Learning Availability: Items available for loan: HSMS Library (2).
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Global Marketing Management by Keegan,W.J. Edition: 7th,(2013)Material type: Text Publication details: New Delhi: Pearson Education Availability: Items available for loan: HSMS Library (2).
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