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008			230617s2024 enk ob 001 0 eng
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _eecip ebook _xpolicy default
955			_fff16 2024-01-25 book rec'd TW
010			_a 2023022041
020			_a9781003347033 _q(ebk)
020			_z9781032388342 _q(pbk)
020			_z9781032388373 _q(hbk)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.32
082	0	0	_a658.8/342 _223/eng/20230829
100	1		_aSmith, Andrew, _d1967 March 27- _eauthor.
245	1	0	_aConsumer behaviour and analytics / _cAndrew Smith.
250			_aSecond edition.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2024.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"-- _cProvided by publisher.
588			_aDescription based on print version record.
650		0	_aConsumer behavior.
650		0	_aMarketing _xData processing.
776	0	8	_iPrint version: _aSmith, Andrew, 1967 March 27- _tConsumer behaviour and analytics _bSecond edition. _dAbingdon, Oxon ; New York, NY : Routledge, 2024 _z9781032388342 _w(DLC) 2023022040
985			_aLC online resource _d2023-08-29
999			_c19373 _d19373